Prompt to Purchase: The Rise of Conversational Commerce
Consumers are about to skip the search bar and shop straight through LLMs. “Add to cart” will happen inside the chat window, not on a website. CIOs and IT leaders should start optimizing for LLM visibility now, ensuring their company’s digital storefronts are machine-readable, secure, and ready to transact through conversational AI. Those who wait risk losing traffic and revenue.